Why Companies Call Us
It is common for companies to reach a certain size and then struggle with sales growth. We come in, and as an extension of your sales team, look across lead gen to sales closure to identify opportunities for improvement. Best part is that we fine-tune your sales engine while it’s running.
What We Do
Understand what you are selling – product or service
Benchmark it against competition
Shadow your sales pursuits and act as coaches/mentors on deals
Make proactive recommendations on your sales process that will help you scale and grow
Leverage our extensive expert network to validate your offerings. We use it to
Review your marketing messages, ICP, value propositions
Accelerate your existing pursuit efforts where possible
Opportunistically initiate new prospects and leads
Analyze and provide improvement recommendations on your collateral and messaging
Practicable and fast approach leveraging 4See templates
Overarching philosophy of “teaching how to fish”
How It Works
Engagements are typically 3-6 months long – depending on the scope. Typical phases include
Observe & Assess – we shadow your sales pursuits – looking at the entire gamut of the sales cycle from lead gen, reachouts, meetings, proposal building to sales closure – and assess the strengths and weaknesses
Analyze and Diagnose – based on your goals, we will assess the efficacy of the status quo
Recommend and Implement – to address gaps in your aspirations and your current state, we make recommendations related to the sales process. This could include collateral, messaging, hiring etc.
Monitor and Improve – given our overarching philosophy of “teaching how to fish” we want to put in processes that allow you to monitor and improve as you move along. Our objective is to make 4See Advisory superfluous at the end of our engagement.
Outcomes You Can Expect
Clear assessment of your current state of sales initiatives, with recommendations
Sales playbook
ICP and value proposition (who to target and with what value proposition)
Competitive landscape analysis (where is your opportunity to stand out)
Elevator pitch
Common objection handling
Tool recommendations for lead generation
Validation of offering, value proposition and ICP with 4See’s expert network
Coaching and mentoring for current and new leads
When your sales process is not producing results, 4See Sales Compass engagement can pinpoint what needs to change and how. No theory. Real results. Better leads and faster closures.
