Why Companies Call Us 

When considering dedicating significant resources to launching a new product or service or to enter a new market, companies need a reliable third party to objectively validate the decision before having significant sunk costs. 

What We Do 

• Understand the offering and its value proposition. 

• Benchmark the offering against competition in the target market. 

• Quantify the target market – if any. 

• Validate offering with 4See Advisory’s Expert Network. 

• Provide a go/no-go decision along with recalibration recommendations. 

How It Works 

1. Discovery (1-2 weeks) – Deep assessment of the offering, its potential target market, intended value proposition  

1. Analysis (2-4 weeks) – Validation of the offering, competitive analysis, target market quantification. 

1. Expert Network Validation (1 week) 

1. Final recommendations (1 week) – Work alongside your leaders to drive change, maintain momentum, and correct course in real time. 

Outcomes You Can Expect 

• Recommendation on what to launch – or not. 

• Recalibration of offering – if needed. 

When you are thinking of entering a new market or launching a new product or service, before committing significant resources, you owe it to yourself to do all possible due diligence. This is what we do. Save money, time and resources, engage with us.